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Persuasion
Aristotle's Appeals
Logos
"logic/reasoning"
evidence, statistics, facts
irrefutable
Pathos
"emotions"
positive vs negative
heart over mind
Lessons to take away...
Ethos
credibility of speaker
"character"
necessary and very important
Evaluating a persuasive argument:
-credibility/knowledge of speaker
-strength of sources
-evidence/arguments
-advantages of position
-obtain additional information
Toulmin's Model
Claim
fact, value, or policy speaker wants audience to accept
"Student parking at WKU is insufficient"
Building a strong argument....
Solid research
Persuasive strategies
Organization
Sound reasoning
Devil's advocate
Warrant
Explanation of relationship between claim and data
Data
"There are too few parking spaces to support the expanded number of students on campus today."
Evidence that should influence listeners
"There are 9,000 parking spaces for students on campus and over 17,000 undergraduates."
How to Build Ethos
Charisma
charm, likeability
"je ne sais quoi"
Character
ethical, honest
a good person
trustworthy
Competence
"I am an expert..."
knowledgeable on subject
authority