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Social Media (Assessment Day) @ Sandburg: Opportunities Ahead

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by

Bill Gaither

on 20 October 2016

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Transcript of Social Media (Assessment Day) @ Sandburg: Opportunities Ahead

Intro to Social Media
Where can you find us?
Add by Username - "Sandburg66"
Latest endeavor, 240(ish) followers
Stereotypes vs Reality
Snapchat
http://www.facebook.com/carlsandburgcollege
Facebook
Currently at 4,676 followers
Largest audience: 18-24 women (significance?)






Online 9am-10pm
Post 2-3x per day, 1-2x weekend
Visual content key (photos, videos, gifs, infographics)
Post and tag versus sharing
Social Media @ Sandburg
@billgaither
Coordinator of Multimedia

http://www.twitter.com/sandburg
Twitter
Currently at 1,744 followers
Hashtags
#Sandburg, #Sandburg50, #RollChargers
Engage Followers - Tags, Surveys
Gifs, Memes (remember...visuals!)
Instagram
http://www.instagram.com/sandburgcollege
VIDEOS!
Search Engine
View duration of video
vs Facebook (3:1)
http://www.youtube.com/carlsandburgcollege
YouTube
Currently 1,014 followers
Post at minimum once per day
#Sandburg366
Videos can be 60 seconds
Workflow challenges vs Twitter, FB
http://www.facebook.com/carlsandburgcollege
Facebook
News dissemination
Old vs New Media
https://www.facebook.com/carlsandburgcollege/photos/a.191849862753.157567.46174187753/10154031381107754/?type=3&theater
Add by Username - "Sandburg66"
Election Coverage
News Media
Brands - @GeneralElectric, @UofMichigan
Spring Break 2016
Baseball in Myrtle Beach, SC
Softball in Pensacola, FL
Choirs/Honors Students - #SandburgEuro16
Snapchat
Conclusion
Social Media is wonderful, but needs to be used responsibly
All of us in this room lived in a time before SoMe.
Put yourself out there. Those selfies don't necessarily make you narcissistic.
Speak to target audience, but hold true to your standards. And never use "Bae."
Daily Active Users
Facebook – 1.09b

Instagram – 200m

Snapchat – 150m (just took #3 spot as of Dec '15)

Twitter – 136m

Bloomberg Report: http://www.socialmediatoday.com/social-business/snapchat-reaches-150-million-daily-active-users-surpassing-twitter
Tips & Tricks
Emoticons (yes, emojis) increase comments by 33%
Learn them. Use them. (link at bottom)
A post that includes a question increases comments by 100%
A post that includes a photo gets 39% more interaction
Posts that ask followers to “like” or “share” increase the interaction rate by 48%
http://www.facebook.com/carlsandburgcollege
Facebook
https://www.facebook.com/carlsandburgcollege/videos/10154259576527754/
Video
3x higher than YouTube
All stats higher, except retention
Facebook projected to be 70-75% videos by 2020
Facebook Live: games, speakers, classrooms
http://www.twitter.com/sandburg
Twitter
Pulse on audience, Millenials, Gen Z
"Trending" topics
Customer Service
Add by Username - "Sandburg66"
Snapchat
Geofilters (on demand)
geofence, set limit, $
Data!
https://www.washingtonpost.com/news/wonk/wp/2015/07/16/the-newest-anti-drug-campaign-is-written-entirely-in-emoji/
Source: http://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
Instagram
http://www.instagram.com/sandburgcollege
https://twitter.com/sandburg/status/780847048123936768
Full transcript