Evaluation Task 2

Evaluation Task 2 - How effective is the combination of your main product and ancillary texts? (Group Task)

Makeup and Costume

What do you want to associate with the star image?

We want to represent our artist as someone who lives in his own world and has a mind of his own. Commonly associated with someone with a mental disorder. We believed portraying this in a positive way is very unconventional. Doing this could appeal to a large audience.

What star image have you tried to create across the three products?

For our star image we wanted to create an image that could be appealing to people to the age group of 15 - 25 year olds. We adhered this age group to our campaign based around a website, video and digi-pack. We didn't create our stare image based around one specific gender type, as we think that our star image can be suitable for males as well as for females. All three products in the campaign had to link together to create a seamless array of content based around are artist and star image that we wanted to portray. We believed a phsycotic and crazy style of personality would suit our artists image.

Unique Selling Point

How effective do you think the campaign is at promoting a brand image to the audience?

DJ Amnesia is breaking the conventions. Not many music videos have a man hanging from the ceiling therefore this USP is an alternative ideology. The artist. The close-up images of under water creatures featured on the digipak are unconvential and appeals to most of this audience aged between (15 - 18 ) ( 19 - 25) . The images link back to the themes of mental health and psychotic themes. In many ways the audience can see it as being alien like and be scared of it.

We think that the audience for all our products would be males and females from the age of 16 - 30. Since the majority would be able to identify with the artist till some extent, when it comes to the age, the type of art that he produces and star image that he represents.

The music he makes is more alternative and electronic, which is more preferred by people in that age range. The music video is quite disturbing when it comes to the shots of the hanging man, which for some people may be overwhelming and to unconventional. He also is using the theme of a mental hospital with the presence of straight jacket, which would not be appropriate for younger people. It is something odd, which would attract audiences that are individualists and interested in original and mysterious concepts. The digipack also uses pictures that are quite unconventional to put on the album cover so it again enhances the idea of uniqueness, which would attract people that like to be different.

Compatibility

What VALS do you except you target audience to have?

We have included an image of our artist on our CD digipack featured on the back cover. The artist would recognizable within the music industry, there are also similar photographs of him included throughout the website this helps to build his star image.

VALS, means values and lifestyle and is a proprietary research methodology used for psycho-graphic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them. We except our target audience VALS REBELS - who wish to make the world in their own image. We want our target audience to be alternative and original to be engaged in various artistic projects and be creative as an individual.

What do you think is the intended audience for these products?

We think that the audience for all our products would be males and females from the age of 16 - 30. Since the majority would be able to identify with the artist till some extent, when it comes to the age, the type of art that he produces and star image that he represents.

The music he makes is more alternative and electronic, which is more preferred by people in that age range. The music video is quite disturbing when it comes to the shots of the hanging man, which for some people may be overwhelming and to unconventional. He also is using the theme of a mental hospital with the presence of straight jacket, which would not be appropriate for younger people. It is something odd, which would attract audiences that are individualists and interested in original and mysterious concepts. The digipack also uses pictures that are quite unconventional to put on the album cover so it again enhances the idea of uniqueness, which would attract people that like to be different.