CORPORATE COMMUNICATION STRATEGY ANGLO AMERICAN 2014/2015

CORPORATE COMMUNICATION STRATEGY ANGLO AMERICAN 2014/2015

DEVELOPING THE MESSAGE

ACTION PLAN

• Climate change and energy
• Operational Excellence
• Technology
• Reducing energy consumption;
• Recovering and re- using some of that energy
• Using alternative energy

CORPORATE VALUES

We will explore the use of social media to communicate our messages. We have a presence on Twitter and Facebook we are using them to promote events and activities. They have also proved an effective method of dialogue with local residents. We will create new promotional material about the Organisation. As well as using traditional printed media to promote Anglo American, we are about to produced a film, which will be posted on YouTube where it will attract thousands of viewers.

BUDGET

CORPORATE PROFILE

• Safety first
• Honesty and integrity
• Value and caring
• We are one team
• Excellence
• We deliver on our promises

IMPLEMENTATION PLAN

The budget is merely an overall indication of costs estimates for the implementation of the communication strategy. It is not a detailed budget and will suffice to give Anglo America’s management an indication of costs likely to be incurred.

Anglo American platinum is the world's largest and most diversified mining company, with over 100,000 employees on six continents. Their portfolio of high-quality mining assets and resources includes platinum group metals, diamonds phosphates, iron ore and manganese, metallurical and thermal coal, copper and nickel.

We have in place a series of communication campaigns, programs and plans. These communication programs will constant be in functional to achieve the main objectives of this corporate communication strategy. The campaign will be introduced and marketed through various activities and there will be VIPs’ involved for enhancing the campaign and the message

EVALUATION

The monitoring and evaluation of the strategy will be done by the Communication’s portfolio head and communication’s unit reporting to the organisation's CEO.

THE ROLE OF COMMUNICATION

COMMUNICATION TACTICS

MISSION STATEMENT

The role of communications is to plan strategically, manage and sustain an organization’s relationship with key audiences, taking responsibility for the organization’s reputation and thereby helping the leadership to achieve its strategic and operational goals. As such, communications is an integral part of management responsibility.

• Conduct community media survey (stakeholder survey)
• Holding meetings and giving feedback
• Feedback and auditing of communication tools: website, media campaigns, media releases etc.
• Target market reached
• Information delivered: brochures, newsletters, radio shows/broadcasts

ESTABLISHING STRATEGIC GOALS AND OBJECTIVES

THE PURPOSE OF THE COMMUNICATION STRATEGY

• Television
• Radio
• Magazine
• News paper
• Internal Newsletter
• Billboard
• Broaches
• Open days

To be a leading mining company by being the investors, partner and employer of choice. We also aim to promote sustainable economic and social development in Africa through the private sector in key focus areas.

• Communicate regularly with our employees and consumers
• Communicate regularly with our employees and consumers
• Work closely with our communities

This communication strategy aims to generate and secure sustained two-way communication between Anglo American and all its stakeholder groups, and build good relations in order to build and maintain the organisations identity.

In capitalising on its current visibility, Anglo American will build the organisations foundation to engage with many aspects of society and the by contribute to embedding mining confidently in mainstream culture.

KEY STRATEGIC STAKEHOLDERS

• Employees
• Government
• Trade unions
• The Media
• Consumers
• Suppliers

THANK YOU

Together we can do more