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in Fortune's Top 100 Best Companies to Work For and the Most Admired Company in the Lodging Industry

Mission Statement

Financial + Strategic Objectives

Financial objectives relate to the financial performance targets management has established for the organization to achieve.

Strategic objectives relate to target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects

Marriott International does not have a mission statement; rather, we have a vision statement which is:

"To be the #1 hospitality company in the world."

Serve Our World

  • Poverty Alleviation
  • Environment
  • Community Workforce Development
  • Children's Well-Being
  • Global Diversity and Inclusion

Pursue Excellence

Embrace Change

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  • Good Food
  • Good Service
  • Fair Price

Act With Integrity

Put People First

  • Human Rights
  • Environmental Sustainability
  • Social Sustainability
  • Fair Treatment
  • Respect
  • Personal and Professional Growth

Marriott Values

Marriott’s Objectives

“Our strategy combines our unique culture with an extensive portfolio of global brands, a customer-focused sales organization, tremendous guest loyalty and a broad distribution of hotels at multiple price points. By focusing on managing and franchising hotels, rather than owning them, we drive strong shareholder value and high return on invested capital.”

Is Marriott’s Strategy Ethical?

  • For the 5th time, Marriott International, Inc. has been recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies.

  • Marriott International, Inc. has been named by Business Ethics magazine as the only hotel company on its '100 Best Corporate Citizens' list

Is Marriott Conducting Business In An Environmentally Suitable Manner?

  • Reduced energy consumption by 5% per available room
  • Electricity usage has declined by 9.04% at their headquarters since 2007
  • Water saving toilets
  • Diverted 12,000 tons of waste from landfills in 2011

Balanced Scorecard

Tool that is widely used to help a company achieve its financial objectives by linking them to specific strategic objectives derived from the company’s business model.

Thank you!

Marriott’s Scorecard

Questions? Comments?

3 Areas:

  • Guest Satisfaction
  • Associate Satisfaction
  • Profitability
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