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in Fortune's Top 100 Best Companies to Work For and the Most Admired Company in the Lodging Industry
Financial objectives relate to the financial performance targets management has established for the organization to achieve.
Strategic objectives relate to target outcomes that indicate a company is strengthening its market standing, competitive vitality, and future business prospects
Marriott International does not have a mission statement; rather, we have a vision statement which is:
"To be the #1 hospitality company in the world."
“Our strategy combines our unique culture with an extensive portfolio of global brands, a customer-focused sales organization, tremendous guest loyalty and a broad distribution of hotels at multiple price points. By focusing on managing and franchising hotels, rather than owning them, we drive strong shareholder value and high return on invested capital.”
Tool that is widely used to help a company achieve its financial objectives by linking them to specific strategic objectives derived from the company’s business model.
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