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"Do consumers purchase by having a product awareness or trusting their prejudgements?"
H0: Panelists cannot tell the differences between different brands' wet wipes. They don't have product awareness.
H1: Panelists can tell the differences between brands' wet wipes. They have product awareness.
Preferred Brand:
We chose different brand that has different qualities
- Background Information
- Hypothesis
- Procedure
- Results
- Conclusions
- Limitations
- Sizes
- Their condition before the experiment
- Enviromental factors --> sensory stimuli
- Habit and knowledge incertitude
The more popular it gets, the more you sell.
Dalin was the most recognized brand among three
Well - done Marketing
Our hypothesis is not rejected
Participants do not have product awareness.
However during the process...
Female students: 2,67 TL
Male students: 6 TL
Female hygiene professionals: 1,5 TL
Male hygiene professionals: 3 TL
Before this process, the participants ask to rank brands ( Dalin, Komili, Migros) according to their preferences
Changed wet wipes in the packages.
Asked them to try and rank them again by SEEING the package
Ranking 3 anonymous wet wipes
Asking reasons ?
Işıl Sağer
Burcu Sarıer
Müge Aytemiz
Ece Göyen
Ayça Balaban
Personal questions to specify participants profiles:
Clarify connection between
participants <--> their wet wipe knowledge