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WINCOTE INTERNATIONAL
573
CHARTS
OUTLINE
1. Basic information
2. Current situation of Wincote XWS
3. New marketing strategy to improve sales
GROUP 3: Trương Thị Thủy Tiên
Hoàng Thị Quỳnh Như
Price
Men's and women's jacket: $110
Background
- Wincote Internation is an outdoor-product company based in Colorado, US.
- Eighteen month ago, it launched a range jackets and boots for men and women.
WINCOTE INTERNATIONAL
Product
The clothes were aimed at mountaineers, hikers, snowboarders and anyone participating in extreme sports or outdoor activities
- The two-layer jackets is for men and women
- Versatile, all-weather garment.
- Two sizes: M, L.
- Colours: black for men, black and red for women.
- The jacket has a removable hood, 14 pockets, and a wide zipper down the centre.
NEW MARKETING STRATEGY TO IMPROVE SALES OF THE WINCOTE XWS
WHAT IS HAPPENED WITH WINCOTE?
ACTUAL SITUATION
- The jacket fell below its sales target.
- The main trouble is that people didn't know the jacket's features.
WHAT SHOULD YOU DO TO IMPROVE SALES OF THE WINCOTE XWS?
Place
The jacket was sold in
- Outdoor-product stores( ex: camping-eqiupment shops)
- Sport-goods outlets
- Upmarket department stores
Promotion
- Full-page advertisements in magazines
- Half-page advertisements in newspapers; posters and point-of-sale advertisements
- Product demonstrations at exhibitions
Slogan
'' A jacket for all seasons''
The mangagement have decided relaunch jacket
and change their approach to marketing it.