tWistvox Canvas Marca ES

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Copyright Alejandroberea2014

comunícate

el tWist a tus ordenes

@twistvox

Alex Berea

m: +52 (55) (1) 3333 8084

info@twistvox.com

oficina

+52 (55) 5250 2687

+52 (55) 6307 4934

d benefits

>>Visual planning tools

>>Visual Brand guide-lines & reinforcements

FUN

>>progress makes people happy

Our product

>>Structured Vision enables Innovation

purpose

>>Happiness powers growth

Conferences

BIG

Entire marketing campaigns rendering virtually no results

Increasing cost of sales

Decreasing output for marketing investments

How much is it costing?

Long positioning cycles = market vulnerability

The problem

tWv Workshops

4 more

What is causing it?

too many Zombie biz's

What is the problem?

There is no tool or education in the conceptual field

of business

lack of direction

There is very little work on the importance

and value of Purpose in business

No training or education in structing a path

wrong entrepreneurial drivers

need 4 lean biz

price competition

replaceability/ commoditization

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poor wellbeing, low margins

unhappy & frustrated biz owners

Who is it happening to?

Startups

high death rate among biz

old cristalyzed biz's

vulnerable biz

New biz's

highly competitive markets

Small biz's

our actions

>>platform ready for

customer development

we are

Coloquial

Tone

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Avoid big words

Craft your fine self

PUT THINGS

ON YOUR HEAD

we love spreading good stuff

talk to people

different from each other

Alex will always look for the opportunity to

put something in his head

Never stop learning and moving forward.

Carefully shape YOURSELF into

the COOL PERSON you want to be.

keep it simple

So be willing to be ridiculous, to laugh at yourself.

To do things that you are afraid of doing

its more about what you think about yourself

people that make up a business

keep it short

receptive to new stuff

& Criticism

that makes people

keep it fun

Generous

b

use jokes as long as they are close to the topic

Strategy Guide

intense people

maturely emotional

never 2 formal

go back to the

Help

Give

Improve things for others

Solve

add a twist to stuff

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All items ust

feed back to d Vision

Guidelines

Wear fun.

Feel fun with what you wear.

Question accepted stuff,

change it a bit, see what happens.

thank

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focus on the Humans in organizations

keep all platforms aligned

listen to customers

always struggle to solve people's vision problems

the comms

the ops

to create Dramatic Positioning

keep all platforms aligned

focus on marketing emotional concept

never focus on product

structure creative Vision + Culture

Hypothesis-driven

communicate often in any platform

the core

keep it visual

4 strategy

&

tactics

we are here to

Platforms

frequency

medium

why? Because more biz's are struggling to grow

3 * week

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FACEBOOK

fail by proving hypotheses True or False

why? because few know how to find direction

Short cycles

1 * week

LinkedIN

Pivot or Iterate

why? because product-centered biz is still taught

2 daily

twitter

why? 'cuz markets are changing faster than people

1 every other Friday

WordPress

why? people are not taught to structure their thoughts

why? 'cuz authentic thinking is today's currency

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why? 'cuz consumer expect authentic brands

"a vision creates loyalty, it draws customers"

Tiempo

la "estructura invisible" a través del tiempo

crea una MARCA

"products become inevitably replaceable"