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Problem Analysis

Problems faced by Devotees

Problem Analysis

  • Long waiting time
  • Inadequate accommodation facilities
  • Overcharging by local vendors and hotels
  • Language barrier

Problems faced by TTD

Short Term

  • Moral Dilemma of Sitaraman

Decision

Analysis

Long Term

  • Negative image projection worldwide
  • Growing crowd

Option 2

Option 1

Let all the lines be free

Pros : Morally correct

Cons : Crowd control difficult

Funds will decrease

Let processes continue as it is now

Pros : Good crowd control

Funds for temple management

Cons: Negative Image projection

worldwide

Sitaraman's moral dilemma

Option 3

Option 4

Make the temple timings 24 hours

Pros : Better crowd control as the arrival rate will reduce.

Cons : No time for housekeeping activities at the temple

Upgrade the reservation system

Pros : Good queue control systems

Shorter Waiting time

No biasing of rich and poor

Cons : Operational systems upgrade necessary

Tirumala Tirupati Case study

Plan of action

Situation Analysis

Team Members:

Gaurav Kothari 15P081

Gautam Chawla 15P082

Himanshu Jhamb 15P083

Jyothish K Jose 15P085

  • TTD is one of the richest temple trusts in India
  • Revenue model
  • Donations
  • Darshans
  • Social services
  • 5 schools
  • 3 old age homes
  • 1 vocational college
  • 1 university
  • several clinics
  • Collection method is fool proof

We can continue with the queue system with the following additions in queue management

  • Temple should be open for 24hours
  • Introduce online booking system to provide time slots to people
  • Provide better amenities to the devotees in the queues
  • Market the social welfare activities and transparency in fund management
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