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Transcript

Negative Effects of Advertising

Kaela McDonald, Caitlin Kubiseski and Jamie Herman

Continued...

Image of Individuals in the Media

  • Some perceive the fictional characters and situations placed in advertising to be reality
  • ex. BodyBuilders
  • after extensive training, dieting, fake tanning.
  • By doing or looking like the advertisement they will be "cool", "popular" or seen as more desirable
  • Adults and teens pressured to look a certain way
  • "ideal" body weight 23% less than the average woman
  • PhotoShop, Airbrush, surgeries

Legal Restrictions on Advertising

False Advertising

  • Conscious
  • Relate to us.
  • Subconscious
  • Craving Instinct.
  • Sense of urgency.
  • “When people feel there is a sense of urgency, they don’t process or scrutinize information correctly”- Brent Brien
  • Right Message
  • Specific audience.
  • Placement of Ads.
  • Negatively influencing adults and youth
  • eating disorders increase 400% since 1970
  • Causing negative self-image
  • boys affected as well
  • France takes a stand to limit use of Photoshop

False Advertising

Continued...

  • Restaurants and stores, magazines, TV
  • How prices are displayed
  • $5.00, 5.00, or 5 dollars
  • 99 cent tactic
  • more likely to buy $4.99 the $5?
  • Encourage you to believe you're saving
  • Media is not completely to blame
  • biological effects of eating disorders
  • other external influences
  • Advertising is simply a job
  • They are responsible for selling any product

Introduction

  • False Advertising
  • Image of individuals in the media
  • Legal restrictions on methods of advertising

Jamie References:

[1] Crisis Connections. “Media Influence on Youth” http://www.crisisconnectioninc.org/teens/media_influence_on_youth.htm (November 12, 2014)

[2] Maya Rhodan, April 3, 2014. “Lobbyists Push Congress to Curb Misleading Photoshopped Ads” http://time.com/48853/lobbyists-push-congress-to-curb-misleading-photoshopped-ads/ (November 12, 2014)

[3] Jamie Santa Cruz, Mar 10 2014. Body-Image Pressure Increasingly Affects Boys” http://www.theatlantic.com/health/archive/2014/03/body-image-pressure-increasingly-affects-boys/283897/ (November 13, 2014)

[4] Barb Dybwad, September 24, 2009. “Photoshopping Illegal? France Set to Regulate Airbrushed Pics”. http://mashable.com/2009/09/24/photoshop-disclaimer/ (November 12, 2014)

[5] Jeremy Hirst, January 7, 2002. “Biological Causes of Anorexia Nervosa and Bulimia Nervosa”. URL at: http://serendip.brynmawr.edu/bb/neuro/neuro98/202s98-paper3/Hirst3.html (November 13, 2014)

[6] Katy Waldman, April 18 2014. “Should the Government Regulate Photoshopping in Ads? Two Congresswomen Say Yes.” Slate URL: http://www.slate.com/blogs/xx_factor/2014/04/18/photoshop_bill_congresswomen_introduce_a_measure_to_curtail_digitally_enhanced.html (November 11, 2014)

Kaela References:

[1] “Negative Influences of Media on the Society.” Influence [Online]. Available: http://tinyurl.com/l33t7fo [November 12, 2014].

[2] M. Oak, (March 5, 2012). “Negative Influences of Media.” Buzzle [Online]. Available: http://tinyurl.com/ouosfu [November 13, 2014].

[3] A. Hermes, (January 12, 2014). “Children’s Exposure to TV Violence & Aggressive Behavior.” Livestrong [Online]. Available: http://tinyurl.com/lxmw87c [November 13, 2014]

[4] J. Strickland (n.d.). “Self Image/Media Influences.” Just Say Yes [Online]. Available: http://tinyurl.com/kuauexu [November 17, 2014].

[5] D. Robson (September 30, 2013). “All Eyes on Phil Heath.” Bodybuilding.com [Online]. Available: http://tinyurl.com/o3cygrj [November 17, 2014]

Caitlin References:

[1] http://www.fastcompany.com/1826172/psychology-behind-sweet-spots-pricing

[2] http://www.livescience.com/33045-why-do-most-prices-end-in-99-cents-.html

[3] http://www.nytimes.com/2009/02/08/weekinreview/08arango.html?_r=0

[4] http://www.cnn.com/2011/OPINION/08/08/swinson.airbrushing.ads/

[5] http://money.usnews.com/money/personal-finance/articles/2013/07/22/the-truth-about-false-and-deceptive-advertising

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