OR Zoo

Marketing Plan Rough Draft of Ideas & Thoughts

OR Zoo outperforms

Bigger cities like Seattle & Detroit attract 1.2m visitors

signage

- tactile

- low enough for kids under three to experience

- spanish

OR BUSINESSES

The Nature Conservancy

Portland Roasting Coffee

Environments

Stumptown Coffee

Community Cycling Center

OR Public Library (grand prize fo rreading - spend night at zoo)

Humane Society

Max - discount if show valid max ticket that day

and the Zoo should be in the top of the 100 greenest OR businesses

symbols on signs

environment

diet

family

adolescent image

life span

threats to habitat

X M V

The Zoo in the Rain

PDX has 1.6m visitors

* movies ea week in presentation hall

* tour of animals most active in the rain

* zoo poncho free day - 1x per month or even week during rain season

* map of how to get around the zoo the dryest way

* if it rains, you save $1