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Transcript

How music can be used in business.

Effect of Music on Emotion

"Music is the shorthand of emotion"

-Feelings of happiness=

- Fast tempo, consonant harmonies

-Feelings of sadness=

- Slow tempo, dissonant harmonies

Effect of Music on Behavior

-Tempo changes

Retail stores:

-Fast tempo vs slow tempo

-Slow tempo causes larger retail sales

-Type of music

Retail stores:

-Familiar music= slower shopping, heightened time perception

-Unfamiliar music= greater pleasure, feel of

dominance

Conclusion

Music in Advertising

Music used in decision making:

-Catch attention

-Cause emotion or emotional spending

-Heighten impulse to buy

Retail vs commercials:

-Watching a program in non-thinking mode, commercials must cause a feeling of impulse through the music.

-Tempo effects emotion

- Retail stores strategy for higher sales

-Advertisements use of music for emotion and impulse.

Effective use of Music:

Sarah McLaughlin ASPCA commercial

'Music is a world within itself, with a language we all understand.'

-Stevie Wonder

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