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"Music is the shorthand of emotion"
-Feelings of happiness=
- Fast tempo, consonant harmonies
-Feelings of sadness=
- Slow tempo, dissonant harmonies
-Tempo changes
Retail stores:
-Fast tempo vs slow tempo
-Slow tempo causes larger retail sales
-Type of music
Retail stores:
-Familiar music= slower shopping, heightened time perception
-Unfamiliar music= greater pleasure, feel of
dominance
Music used in decision making:
-Catch attention
-Cause emotion or emotional spending
-Heighten impulse to buy
Retail vs commercials:
-Watching a program in non-thinking mode, commercials must cause a feeling of impulse through the music.
-Tempo effects emotion
- Retail stores strategy for higher sales
-Advertisements use of music for emotion and impulse.
Sarah McLaughlin ASPCA commercial
'Music is a world within itself, with a language we all understand.'
-Stevie Wonder