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Virgin Group
Transcript
"It's all about the branding"
Richard Branson
"Culture Eats Strategy for Breakfast."
Managment Style
"Find somebody better than yourself to do the day-to-day running. And then free yourself up to think about the bigger picture."
History
- 4000 pounds or bust
- Quick to find new ideas, quicker to shut them down
- Customer - centric
"Screw it, let's do it."
1968: Richard Branson launches The Student
-magazine advertising hit artists
1970: Virgin is founded as a local record shop
-Oxford Street, London
1972: Virgin opens recording studio in Oxford
-The Manor
Why is Virgin Successful?
Virgin Markets
- More than 400 companies worldwide
- £15bn in revenue
- 2000-2003
- three new billion dollar companies from scratch
- Virgin Blue, Virgin Mobile
- A number of large Virgin businesses do not turn a profit – but from the fees it charges companies for lending them the Virgin name.
- Dependent on the value of the Virgin brand which is linked to Branson
Mike Oldfield
The Virgin empire
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