BLUE

BLUE

In Culture...

• In North America and Europe blue represents trust, security, and authority.
• Turkey, Greece, Iran, Afghanistan, and Albania to protect against the evil eye.
• Eastern cultures, blue symbolizes immortality.
• Ukraine, good health.
• In Hinduism, embodies love and divine joy.

Psychology

Sources

• Unique and versatile.
• Linked with creativity.
• Sky blue is linked to calm.
• Dark blue with intelligence and no emotions.

https://www.colorpsychology.org/blue/

http://www.artitudesdesign.com/blue-color-psychology/

https://www.shutterstock.com/blog/color-symbolism-and-meanings-around-the-world

In marketing...

• It helps with customer loyalty.
• Financial institutions feature it.
• Corporate business use it as well.

Mariana González Morfín

Consumer Behavior

International Business

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