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History of Jordan Brand
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Transcript
The first Air Jordan shoe, the Air Jordan I, was banned by the league for not confining to the uniform standards. However this just helped the sales skyrocket during the time
In 1984 Nike decided to attempt the revolutionary idea of centering a whole brand on one player, in this case Michael Jordan, forming what is known today as Jordan Brand
Nike was founded in 1972 in Oregon by Phil Knight and Bill Bowerman. The duo payed an art student $35 to design the iconic Nike Swoosh
Michael Jordan was drafted 3rd overall in 1984 by the Chicago Bulls. When he chose his shoe deal, he settled for his last brand choice, NIke.
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