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Core customer value
18
Transcript
Augmented Product
After sale service
Delivery and Credit
- Return Policies
Actual Product
(free- 20 days after delivery)
Features
Brand name
- woven leather
- no logo
= Venetian shop
Core customer
value
Quality level
Design
For Handbags:
Typically used by women, to hold personal items
- Material are only from Europe (More control over quality standards)
- timeless
- classic
- heritage
- unique
- recognizable
- discreet
- High Craftsmanship
Packaging
- over packaging
Product support
Warranty
- 2 years
- Size guide online
- Tailor
- Products are send back to the atelier
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