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Starbucks business ethics
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Summary
I. What's business ethics ?
A. Definition
B. Examples and tools
II. Starbucks business ethics
A. Presentation
B. Benefits
Company mission
" To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. "
Definition
I. What is business ethics ?
Business ethics
A set of rules of a convergence towards a moral cause. It’s a kind of business who’s born in the USA during the first part of the 20th century.B.E answers only one logical : to refuse to make profit by going against the values of the group.The Business ethics has given birth to CSR (Corporate Social Responsibility) & SRI (Socially Responsible Investment).
Corporate Social Responsibility
“It’s a concept in which companies integrate social, environmental & economic in their activities & in their interaction with their stakeholders on a voluntary basis”
Business ethic's tools
Differents examples
Others tools
Large references systems
Global compact
ISO 14001
Measuring the impact on the environment
Code of Conduct which includes 10 principles that businesses must commit to.
Global reporting initiative
ISO 26 000
Started in 1997 by the United Nations Environment Program
guide of guidelines offered to companies and organizations.
to develop guidelines and a standardization of standards for drafting environmental and social reporting.
Maintain good relationships with suppliers
Perform humanitarian actions
Fair-Trade
Save the environment
Starbucks business ethics
Starbucks coffee
Products:
- Coffee
- Drinks
- Tea, ice-cream
- Fresh food
- Nutrition
Sabine Sigobine
Dimitri Georges
Andy Fulgence
Major competitors
- Mc Donald's
- Senseo
- CoffeeShop
- Nescafé
BUSINESS ETHIC'S BENEFITS
- Reducing costs related to the consumption of resources or waste;
- The Differentiation on the market and increasing the brand value;
II. Starbucks business ethics
- The Innovation by increasing the quality, service and added value;
- Anticipating constraints and risk prevention (social, environmental, legal);
- Improvement of the reputation and the loyalty of audiences;
History
Zev Siegl - Jerry Baldwin - Gordon Bowker
CEO: Howard Schultz
Localisation
Example
Arrangement
Program of redaction & distribution of documents for sensitization included ethical standard of Starbucks
For promotes compliance with laws and ethical training, examining sensitive issues such as potential conflict of interest
Files translate in 9 languages
Objectives
Results
Conclusion
Protect the corporate culture & reputation especially for partners
Provide additional resources to the partners to communicate their concerns
For the 9th year consecutive, Starbucks was names among one of the best ethics society in the world
Organization members such as ECOA (Ethics & Compliance Officer Association) or NEN (Northwest Ethics Network)
Purpose of Starbucks code of ethics
- Q&A boxes
- Ethical decision-making framework
- Relationship
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