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The United Farm Workers were a group led by Cesar Chavez and Dolores Huerta that fought for fair wages and antidiscriminatory practices for Latin American workers starting in the early 1960s. Other groups with similar aims included the National Farm Workers Association (which later merged with the UFW) and the League of United Latin American Citizens, which was less focused on pay and more on assimilating into American culture itself.
•believed in equal rights for Mexican and other Latino people
•colloquially known as the 'chicano' movement
•chicano= a derogatory slang term for latino/mexican people
•wanted to address ethnic stereotypes of Mexicans in mass media
•believed that discrimination in both private and public institutions should be fought against
•basically: wanted equality for their race!
•specifically: fought for restoring land grant rights, bilingual education, voting and political rights, and encouraging awareness of Mexican history
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•Cesar Chavez- Latino farm worker & civil rights activist, founded the NFWA (national farm workers association). Public-relations approach was to unionism and nonviolent tactics, fought for worker's rights. His death was a major historical icon for the Latino community
•Henry Cisneros- is Mexican, became an extremely successful mayor of San Antonio (contributed to nation's highest ever homeownership rate), symbol of the growing Latino population in the US. Later served as President for the Spanish-language network Univison, was very popular.
by Nicki, Tim, & Fletcher
•The Brown Power Movement is still continuing to expand it's focus as well as the number of people who are actively involved within the Mexican American Community
•Major Focus: Increase the 'intelligent' representation of Mexican's/Latino's in media and entertainment
•To do this, many community education projects are made to educate latino's in their voice and power
•Example: SVREP (Southwest Voter Registration Education Project) works to empower Latino's by increasing their participation in the American Democratic Process