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Graphic Design Font Presentation - Bifur
21
Transcript
Classification
Uses
AND
- Bifur is a good choice for any type of work that needs to invoke the Art Deco era. Its striking style makes it suitable for large headlines or display type.
- Works great for poster headlines to catch attention.
Bifur is classified as...
Uses
- A sans serif font because it lacks serifs. It is not a stencil font because it would not be created from cut outs.
Sans Serif
- A category of typefaces that do not use serifs, small lines at the ends of characters.
Stencil Font
- A stencil font is one that appears to be a cut out that can be replicated numerous times. Stencils were originally used in army labeling.
- Stencil fonts can be serif or sans serif
SERIF
VS.
SANS SERIF
Release
- Released in 1929.
- Released as a two-part and two-color font.
- It is hard to classify but is technically a sans serif font.
- Some call it a stencil font.
Around the World
P22 Bifur
- In 1929, the infamous stock market crash occurred on “Black Thursday” to officially note the beginning of the Depression.
- Albert Einstein proposed his famous Theory of Relativity.
- Art Deco Design Period 1920's - 1930's
- In 2004 Richard Keglar created a version of Bifur called P22 Bifur which is available in 6 fonts. It has all the upper case and other characters from Cassandre’s original design and adds lower case characters .
Font Design
- It uses grey as an element of design as it shades in to create a place for your mind to fill in the letters. It is a two part font. There is the main design of the black, thick parts and then the gray implied shapes.
History
Design
Counters
Adolphe Mouron Cassandre
- Many letters that normally have counters only have implied non-enclosed counters in this font such as R and P. The black outline creates the counter but leaves it open. The gray then fills it in.
- Ukrainian-French painter, commercial poster artist and typeface designer.
- He later also created Peignot, another interesting and well-known typeface.
- In P22 bifur, the lower case letters have no counters except in the o the counter exists but only half.
Aspects of Font
- Cassandre also left out many of the main lines of the font in letters such as the T and the H.
- He leaves out the main lines and fills it with shading to imply the shape. The brain is so familiar with the general letter forms that it fills in the design.
- In P22, the descenders that are not straight, such as in the j and the y are created only with the shaded grey.
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By: Taylor Bannister
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