Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
5
Transcript
Conclusion
Unilever is especially strong in emerging markets and innovation, while Procter & Gamble benefits from a rock-solid balance sheet and a product portfolio with leading market share in a number of categories.
Marketing Strategies
Product Innovation
P&G
Unilever
- It has almost 6000 research staffs.
- It has built 13 global centers of innovation which emphasizes a single product or a kind of technology.
- To set up a innovative team in each factory which locates in every country
- In every procedure of innovation, P&G combines other external partners with its identical professional knowledge. It will form a kind of collaborative effect so that it can achieve a breakthrough.
- To find some partner which can help it to improve its brands or products and create the new products.
- To create and innovate a new product without a break.
Targeting Emerging Markets
Emotional Marketing
SWOT Analysis
Using The Brand Unilever to Unify All Products
Unilever
P&G
Future Plans
Issues That Unilever is Dealing With
Health & Hygiene
Future Innovations
Innovation
China
The World
Types of Products
Other than this Unilever also is dealing with :
- Improving sanitation, hygiene and access to water.
- Championing sustainable agriculture and smallholder farmers.
Excellence from lab to shelf
Investment in a brighter future
Finding new ways to grow sustainably
Create high-value
Developing products that meet consumer needs
Launching New Products
Research at World Class Facility
Developing Products
Fusion Chinese elements
Research at our world-class facilities
Unilever's Future Plans (For China Region)
- Assist 650,000 restaurants improve the food safety.
- Assist chefs to provide 40 million both health and delicious dishes every day.
- Halve the environmental impact of products and also assist 1.5 million chefs to enhance the “modern scratch”.
- Achieve 100% sustainable procurement of agricultural raw materials.
Nutrition
Sustainable Sourcing
Better Livelihood
Comparison
Management Approach
Emerging Markets
Product Market as Percentage of Sales
Market Share Snapshot
Green House Effect
Unilever's Effort
Valuation
Market Share Snapshot : Unilever
Financial Position
The Outline
- Brief Introduction
- History
- Management Approach
- Marketing Approach
- SWOT analysis with comparison
- Research and Development
- Future Plans
FMCG
Fast Moving Consumer Goods
1980-2000
Every 6 Seconds !
30% of Ice Cream Market in Europe was under Unilever
History
1950-1980
FREE
The Early Establishment
1880-1900
1900-1920
Aftermath of WW1
Raw resources distribution controlled by the government
Focus on Local Needs
1930-1950
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi