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Unilever

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by

Lionel Fajar

on 4 June 2015

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Transcript of Unilever

Management Approach
Marketing Strategies
Product Innovation
SWOT Analysis
Comparison
FMCG
Fast Moving Consumer Goods
Every 6 Seconds !
The Early Establishment
1880-1900
1900-1920
Focus on Local Needs


Aftermath of WW1

Raw resources distribution controlled by the government
1930-1950
History
1950-1980
FREE
FREE
FREE
FREE
FREE
FREE
1980-2000
30% of Ice Cream Market in Europe was under Unilever
The Outline

Brief Introduction
History
Management Approach
Marketing Approach
SWOT analysis with comparison
Research and Development
Future Plans

Emotional Marketing
Targeting Emerging Markets
Future Plans
Unilever's Effort
Unilever's Future Plans (For China Region)
Assist 650,000 restaurants improve the food safety.
Assist chefs to provide 40 million both health and delicious dishes every day.
Halve the environmental impact of products and also assist 1.5 million chefs to enhance the “modern scratch”.
Achieve 100% sustainable procurement of agricultural raw materials.
Issues That Unilever is Dealing With
Other than this Unilever also is dealing with :
Improving sanitation, hygiene and access to water.
Championing sustainable agriculture and smallholder farmers.
Future Innovations
Finding new ways to grow sustainably
Excellence from lab to shelf
Research at our world-class facilities
Types of Products
Investment in a brighter future
Create high-value
Developing products that meet consumer needs
Fusion Chinese elements
Using The Brand Unilever to Unify All Products
P&G
In every procedure of innovation, P&G combines other external partners with its identical professional knowledge. It will form a kind of collaborative effect so that it can achieve a breakthrough.
To find some partner which can help it to improve its brands or products and create the new products.
To create and innovate a new product without a break.
Unilever
It has almost 6000 research staffs.
It has built 13 global centers of innovation which emphasizes a single product or a kind of technology.
To set up a innovative team in each factory which locates in every country
Unilever
P&G
Emerging Markets
Product Market as Percentage of Sales
Market Share Snapshot
Market Share Snapshot : Unilever
Financial Position
Valuation
Conclusion

Unilever is especially strong in emerging markets and innovation, while Procter & Gamble benefits from a rock-solid balance sheet and a product portfolio with leading market share in a number of categories.
Green House Effect
Health & Hygiene
Nutrition
Sustainable Sourcing
Better Livelihood
Innovation
The World
China
Research at World Class Facility
Launching New Products
Developing Products
Full transcript