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What is Soft Money?

Purpose

• Soft money are the funds obtained by the political

parties that are spent on party activities such as get-

out-the-vote drives, but not on behalf of a specific

candidate

• Under the law, individuals, corporations, labor unions,

and other groups could give an unlimited amount of

money to political parties provided the money was not

used to back candidates by name.

• The consequence: If there is no candidate name, then

the people don’t have someone to stand behind.

  • purpose was to change federal campaign law and mark the most significant amendment to the Federal Election campaign act (FECA)
  • designed to end the use of nonfederal, or "soft money"
  • It stimulated people to find other ways to spend political money.

History

Bipartisan Campaign Reform Act (BCRA)

  • signed by the president and enacted on March 27, 2002
  • also known as "McCain Feingold Bill"
  • The Federal Election Campaign Act allowed state and local parties to spend soft money on grassroots organizing and voter mobilization activities that impacted state as well as federal elections.
  • It uses the "bright-line standard" in which any broadcast advertisement sponsored by a candidate is a campaign ad.

by Sabrina K, Stephanie F, Chris L, Andre O

What constitutes a campaign ad?

  • In 1976, the US Supreme Court drew the "magic words" standard
  • If the ad uses "vote for," "elect" or "vote against" it is subject to regulation. If they do not use any of these words it is called an issue ad.
  • In the court case Buckley v. Valeo, the supreme court ruling was that whether or not they used these words, it was still a campaign ad.
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