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Should we use Instagram?

  • Strengths:
  • Easy photo storing and sharing
  • Good visual connection with publics
  • Weaknesses:
  • Unavoidable ties to Facebook
  • Ads and spam content

Personal Uses

Professional Uses

  • Stay connected with friends and family
  • Build an image-based social network
  • Share intimate life moments
  • Start fun comment threads
  • Just have fun!
  • Brand development: showcase brand with unique images and content
  • "Shop window" effect: create a visual display for ideas and products
  • Follower relations: track follower interests and designs
  • Celebrity promotions: use celebrity status to draw attention to products

Privacy Concerns

  • Either public or private account settings (similar to Twitter and Facebook, which now owns IG)
  • Photo content is property of Instagram
  • Data now used for Facebook ads

How To Instagram

Sign Up and

Share Photos

What is Instagram?

"Instagram is a fun and quirky way to share your life with friends through a series of pictures."

Signing up and

Sharing Photos

Bibliography

  • Download the Instagram app from the App Store or Google Play
  • Sign-up and create an account
  • Start snapping photos and add a fun filter
  • Post your photos to your Instagram timeline and like and comment on your followers pics
  • http://instagram.com/about/faq/
  • http://socialmediatoday.com/elise-l-v-que/1156266/how-use-instagram-boost-your-business
  • http://www.huffingtonpost.com/2012/12/17/instagrams-terms-of-service_n_2317402.html#slide=869365

INSTAGRAM:

Photos and Social Media

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