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Diffusion and Dissemination

Phase 3: Implementation and Evaluation Management

Training

Implementation

maintenance

Summative

Evaluation

Phase 2: Needs Analysis Management

Instructional

Strategy

Tasks and Instructional

Analysis

Instructional Design

Management

Media

Development

Objectives

and Tests

Formative Evaluation

Materials Development

Seels and Glasgow

Designed by Barbara Seels and Zita Glasgow in 1997

A Product Oriented Model

Stage three: Implementation and Diffusion

Phase 1: Problem Analysis

Real life context

Training and materials rolled out

Needs assessment

Performance Analysis

Context Analysis

Learner Characteristics

Support systems

Project disseminated and diffused

Seels and Glasgow Model

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