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Costco's Performance and Competitive Advantage
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Transcript
Team Members: Ash, Xinjie, Callum, Sally, Ruimin, Kevin
Conclusion
Basic Financial
Information
Costco's Performance and Competitive Advantage
Strategic Performance
- Cost leadership
- Over Canabalisation
Competitive advanatge
- Relationship with suppliers
- Employee benefits
- More power given to store managers
Key strategic issues
- Location (canabalisation)
- Selectioin
Overview
SWOT
1. How well is Costco performing from a startegic perspective?
2.Does Costco enjot a competive advantage over Sam's Club and/or Bj's wholesale?
3. If so what is what is the nature of the competitive advantage ?
Competitor analysis
Five forces model
Key success factors
Generic stratergy
Price
Treasure-hunt
Return policy
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