RENDANG CENDAWAN CRISPY
MARKETING PROGRAM STRATEGY
NAME OF GROUP :
- DENESH A/L MOHAN
- NORSHAFIKA BINTI MD SOLIH
- NATASHYA EDLEEN BINTI ROSDI
- NURUL AMEERA BINTI SHAHNON
SWOT ANALYSIS
PRODUCT
PROMOTION
PRICE
BUNTING
FLYERS
BUSINESS CARD
PLACE
- MYDIN MALL IN NEGERI SEMBILAN ONLY
STRENGTH
THREATS
WEAKNESS
OPPORTUNITIES
COMPANY BACKGROUND
MARKETING BUDGET
ESTIMATED SALES
COMPENSATION PLAN
ADMINISTRATIVE EXPENDITURE
INGREDIENTS
PACKAGING
MARKETING EXPENDITURE
OFFICE EQUIPMENT
- BASED ON THE MARKETABILITY RESEARCH DONE, 82% OF THE RESPONDENTS WIL BUY OUR PRODUCT.
- BASED ON THE RESEARCH, WE FOUND THAT THIS PRODUCT GAINED HIGH ACCEPTANCE FROM THE RESPONDENTS, THEREFORE WE BELIEVE THAT THIS PRODUCT CAN PENETRATE OVERSEAS MARKETS SUCH AS SINGAPORE AND INDONESIA.