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RENDANG CENDAWAN CRISPY

MARKETING PROGRAM STRATEGY

NAME OF GROUP :

  • DENESH A/L MOHAN
  • NORSHAFIKA BINTI MD SOLIH
  • NATASHYA EDLEEN BINTI ROSDI
  • NURUL AMEERA BINTI SHAHNON

SWOT ANALYSIS

PRODUCT

  • TARGET MARKET

PROMOTION

PRICE

BUNTING

RM 7.00

FLYERS

BUSINESS CARD

PLACE

  • MYDIN MALL IN NEGERI SEMBILAN ONLY

STRENGTH

THREATS

WEAKNESS

OPPORTUNITIES

COMPANY BACKGROUND

MARKETING BUDGET

ESTIMATED SALES

DEEAA FOOD ENTERPRISE

VISION AND MISSION

COMPENSATION PLAN

PRODUCT LOGO

ADMINISTRATIVE EXPENDITURE

CONCLUSION

INGREDIENTS

PACKAGING

MARKETING EXPENDITURE

OFFICE EQUIPMENT

  • BASED ON THE MARKETABILITY RESEARCH DONE, 82% OF THE RESPONDENTS WIL BUY OUR PRODUCT.
  • BASED ON THE RESEARCH, WE FOUND THAT THIS PRODUCT GAINED HIGH ACCEPTANCE FROM THE RESPONDENTS, THEREFORE WE BELIEVE THAT THIS PRODUCT CAN PENETRATE OVERSEAS MARKETS SUCH AS SINGAPORE AND INDONESIA.
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