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Role of Attention in Consumer Behavior

Conclusion

How to break through the

Choices & Clutter?

How to catch Attention?

How to influence Consumer

Behavior?

Theory of Change Blindness

Bottleneck -> Selective Attention Theory

Theory of Change Blindness

Bottleneck Theory

Theory of Visual Attention

How does it apply to Consumer Behavior?

- Attractive Color

- Contrast for readability

- Size matters

Choice & Clutter

Theory of Visual Attention

- Shruti, Akin, Yvonne, Julia, Atheer

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