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DIFFERENTIATION
PROFITABLE
It make money for the company
DISTINCTIVE
We serve you cake and give you present in unique way
Opportunity and Threat
COMMUNICABLE
Once you see it you will know it is from us
WOM
Word
Of
Mouth
Power of Buyer
Need Exposure and Awareness from the Buyer
Dessert
Substitute Product
Carvin
SUPERIOR
Gift
We take care of the whole process
to ensure the best quality for the best of you
Competitive Rivalry
Supplier
Christine yang
Targeting
Strength and Weakness
DIFFERENTIATED
Cindy Lorenza
Different Taste and Filling of the jar According to the season
Strength
RARE
UNIQUE
DELIVER TO CUSTOMER
POSITIONING
Segmentasi
Jusky
Weaknesses
New player, Minimum ressources
NOT FOR EVERYONE LOVE CAKE
GEOGRAPHIC
More for More
Batam
We give more Quality for More Price
DEMOGRAPHIC
Teenagers
Rosna
BEHAVIORAL
Lifestyle
Cake Jar Zone