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Transcript

CONSUMERISM IN THE 20s

By MATT CALLIE AND ELIZABETH

Cause:

In WW1, people needed to save their money due to rationing. People were thrifty and only spent on necessities. After the war, people had a lot of money

left over from saving. They spent the money (as we Americansare so good at). This spending caused a boom in economy. People made more money and were not afraid to lose what they had. They spent freely and created a massive bubble economy. New goods were available, such as new automobiles, refrigerators, and many electrical appliances. People were excited by these new and almost novelty ideas. This new consumerism caused huge economic boost.

Stock Market:

People invested in the stock market due to newfound prosperity. They saw the market rise with consumerism. They were confident in the growing economy. They invested and created a massive economic bubble. However, every bubble pops.

Advertisement:

In the 1920s , there was a huge introduction to a huge number of goods due to the growing economy. Advertising started to focus on the psychology of buying and appealed to people’s needs, frustrations, and anxieties. This new kind of advertising coaxed consumers to buy products that were preferred by people of wealth and position.

The End

Bubble:

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