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Building the Bridge- Engaging Baby Boomer Volunteers

Enriching the volunteer experience to build a better future for our communities
by

Jeff Bond

on 30 September 2013

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Transcript of Building the Bridge- Engaging Baby Boomer Volunteers

Created by Volunteer Canada & funded by Manulife Financial
Volunteer Engagement
Overview
Bridging the Gap
Baby Boomer Volunteers
To offer you practical and applicable information
Session Goals
You will gain new insights on today's active and potential volunteers
You will learn about the gap between what baby boomers are looking for in volunteering and how organizations are engaging baby boomer volunteers
Learning Objectives
Building the Bridge- Engaging Baby Boomer Volunteers
Volunteer Incidence and Amount Over the Past Year
9
Volunteers: Current, Past, and Never Volunteered
How can we "bridge the gap" between what Canadians are looking for in volunteering and how organizations are engaging volunteers?
Interest in group activities but few opportunities
Assumptions around professional skills
Clearly defined roles with flexibility
Long-term versus episodic
Organization goals and goals of the volunteer
Gaps
Volunteering changes throughout our lifecycle
Volunteers today are different
Volunteering is a two-way relationship
Volunteering is personal
Volunteering is a way to transfer and develop skills
Volunteering in groups appeals to all ages
Finding satisfying volunteering is not easy for everyone
Characteristics of Volunteering
Their volunteer base tends to be younger
Many of their leadership volunteers are older
More new Canadians are seeking volunteer opportunities
Most do not have the tools, training and strategies in place to engage
Many do not have the capacity to involve groups
What Organizations Told Us
What situations do you think cause less than ideal volunteer experiences?
Less than Ideal Volunteer Experiences
What are the characteristics of today's volunteers?
Today's Volunteers tend to be...
What Can Organizations Do?
Highly educated backgrounds
Goal-oriented
Sense of mobility/transience
Technologically skilled
Strong desire for autonomy
Multiple interests
2010 Canada Survey of Giving, Volunteering and Participating
The State of Volunteerism in Canada
47% of the Canadian population volunteers
13.3 million Canadians
2.1 billion hours
156 hours/person
58%- youth
223 hours- seniors
58%- Saskatchewan
207 hours/person- Nova Scotia
Thank You!
More details available at:

www.volunteer.ca
www.getvolunteering.ca
Family Volunteering
Scheduling options:
Seasonal
Flexible
Family
Mid-career/peak/second career:
Employer supported Volunteering
Scheduling options:
Occasional
On-call
Flexible
Working
Life circumstances
62% have held down two jobs at the same time
76% are employed
25% have one or more parents that need their assistance on a regular basis
The number one “want” described by baby boomers was ‘Freedom’
60% were financially self supporting by the age of 20
25% have considered running for political office
Fun Facts on Baby Boomers
Born between 1946-1964
One third of Canada's population
7,735,986 births in Canada
1 birth every 73 seconds
Gave rise to DINKS, Yuppies, blended families and the sandwich generation
Who Are Baby Boomers?



BUILDING BLOCKS FOR BOOMER VOLUNTEER ENGAGEMENT: A GUIDE FOR ORGANIZATIONS

BUILDING BLOCKS FOR BABY BOOMERS: A RETIREMENT PLANNING MODULE ON VOLUNTEERING
The Building Blocks
Considering life circumstances

Baby boomers run the gamut of points in their life cycle and life circumstances
A range of experiences influence their ability and/ or motivation to volunteer
Effective engagement requires careful consideration of the life circumstances
Engaging Baby Boomers
Culturally diverse
Technologically confident
Avid consumers
Sandwich generation
Selective about how time is spent
Baby Boomer Characteristics
Early retirement/retirement
Skill-based volunteering
Scheduling options:
Short term
Partnership
Showcase the social opportunities that can be derived from your activities
Key Recruitment Messages
Tips and tricks:
Use a variety of sources
Be active
Highlight the benefits and opportunities
Adequately represent and target their diversity
Thank You!
info@volunteer.ca
More details available at: www.volunteer.ca
www.getvolunteering.ca
Full transcript