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PR-CR SCHOOL
PR-CR SCHOOL
Serbia
Belgrade
Brand wheel
The art of Fundraising and Corporate Relations
P&G ads. Thank you,mom.
Trump case.
Goal->message to the public->style->tactic
- How to get their attention[and money]?
- Who are shareholders in fundraising?
Know what you sell
2 minutes
PRACTICE
B.I.O.
They give us money because their needs meet yours.
Customer service is the new marketing.
Nurture the relationship
CORPORATE COMMUNICATION
Research who you'll
sell it to
Public speaking
and cold calling
BODY LANGUAGE
FACEBOOK HACKS
GRAPHIC DESIGN
SPARK AUDIENCE'S CURIOSITY
Prepare the offer and close the deal
Do what you told
you'll
Talk less,listen more,ask a lot,come up with what's really important to them
INTRO -> BODY -> CONCLUSION
-? -specific goal -summary
-story -main thesis -intro<-
-quote -main ideas -call for action
It always seems impossible until it is...
Branding
What's CC?
How to talk with companies(people)?
Why is cold calling dying?And
what should we do instead?
How and where to "talk"?
By email or (face to face->яяяяяя
- get acquainted;
- ask and listen;
- why should they do it for you?;
- structure your talk;
- THANK YOU.
SOME RULES FROM NEVA RAJKOVIC:
1.Brand should have 3 dimensions- identity,identification,image;
2."You can build brand from anything"
3.PR is a part of strategic management.
- how do we look;
- body language;
- speaking style(diction,rhythm);
- posture;
- hands!
- smile;
- make eye contact.
5 perspectives:
-promise;
-perception(how they present);
-expectations(fiat-Rolls Royce);
-persona(how do you want your consumer to be);
-elements(logo,letters,symbols,color,music).
K.I.S.S.