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From Reading to Blogging:

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Lori C

on 25 July 2017

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Transcript of From Reading to Blogging:

From Reading to Blogging:
An Application of Uses and Gratifications to an Emerging Media Practice
by Lori Canales

Blogging Motivations
Kaye (2007) provides nine factors that explain blogger motivation:
Convenient/information seeking
Anti-traditional media sentiment
Guidance/opinion seeking
Blog ambiance
Personal fulfillment
Political debate
Variety of opinions, &
Specific inquiry

Hollenbaugh (2010) study specifically about personal journal bloggers who disclose a lot of personal information.

Chun & Kim (2008) study on cancer patients & their companions' usage of blogs.
Reading Motivations
Schutte (2007)'s study on adult reading motivation

Shin (2010)'s study on e-Reader vs print reading

Gerlich, Drumheller, & Sollosy (2012)'s U&G application to general readers' motivation

Lull (1980)
Quan-Haasse & Young (2010)
Media Effects Research
Uses & Gratifications Theory
Research Questions
: What motivations do YA book bloggers have for reading?

: What motivations do YA book bloggers have for blogging?

: Is there a relationship between gratifications obtained from reading YA literature and book blogging about YA literature?
Future U&G Applications
Comparative studies of motivations and gratifications obtained on specific
social media
platforms (i.e. Snapchat vs. Instagram stories).

Studies on why people enjoy playing specific
video games

Studies about what specific gratifications are related to specific
video game genres
Some Media Effects Theories
Uses & Gratifications

Mood Management Theory

Excitation Transfer Theory

Cultivation Theory

Social Comparison Theory

Social Cognitive Theory

Information Processing Theory

Agenga Setting/Framing/Spiral of Silence

Parasocial Interaction/Relationship Theories
changes in media consumers result from
being exposed to
, or
acting on

mediated messages.
Bryant & Zillmann (2009)
Chen, G. M. (2011). Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others. Computers in Human Behavior, 27(2), 755-762.

Chung, D.S. & Kim, S. (2008). Blogging activity among cancer patients and their companions: Uses, gratifications, and predictors of outcomes. Journal of the American Society for Information Science and Technology, 59(2), 297-306 

Clark, C. & Rumbold, K. (2006). Reading for pleasure: A research overview. National Literary Trust. 1–35.

Gerlich, R.N., Drumheller, K, Sollosy, M. (2012). The reading motives scale: A uses and gratifications study of what drives people to read. Academy of Marketing Studies Journal, 16, 95–106.

Hayn, J.A., Kaplan, J.S., & Nolen, A. (2011). Young adult literature research in the 21st century. Theory Into Practice, 50(3), 176–181.

Hollenbaugh, E.E. (2010). Personal journal bloggers: Profiles of disclosiveness. Computers in Human Behavior, 26, 1657–1666.

Katz, E., Gurevitch, M., & Haas, H. (1973). On the use of the mass media for important things. American Sociological Review, 38(2), 164-181.

Kaye, B.K. (2010). Going to the blogs: Toward the development of a uses and gratifications measurement scale for blogs. Atlantic Journal of Communication, 18, 194–210.

Knulst, W. & van den Broek, A. (2003). The readership of books in times of de-reading. Poetics, 31, 213–233.

Koss, M.D. & Teale, W.H. (2009). What’s happening in YA literature? Trends in book for adolescents. Journal of Adolescent & Adult Literacy, 52(7), 563–572.

Lull, J. (1980). The social uses of television. Human Communication Research, 6(3), 197-209.

Moje, E.B., Overby, M., Tysvaer, N., & Morris, K. (2008). The Complex World of Adolescent Literacy: Myths, Motivations, and Mysteries. Harvard Educational Review, 78(1), 107–154.

U & G
Literature Review
Assumes audience is
variably active
in the media they consume
Places medium & message in context of many possible influences
Individual differences matter
(i.e. personality, background knowledge, education, ideology, etc.)

Wu, Wang, & Tsai (2010)
Qualtrics Survey
YA Book Bloggers

Survey distributed via
to sample collected through blog hopping and crawling comments sections.
obtained in first item of survey.

Social Media Usage
General Blogging & Reading Questions
Reader Characteristics
Blogger Characteristics
YA Book Blogging Community Perceptions
YA Reading Motivation Scale
YA Book Blogging Motivation Scale
References (cont.)
Perse, E.M. & Rubin, A.M. (1990). Chronic loneliness and television use. Journal of Broadcasting & Electronic Media, 34(1), 37–53.

Quan-Haase, A. & Young, A.L. (2010). Uses and gratifications of social media: A comparison of Facebook and instant messaging. Bulletin of Science, Technology & Society, 30(5), 350–361.

Rentfrow, P.J., Goldberg, L.R., & Zilca, R. (2011). Listening, watching, and reading: The structure and correlates of entertainment preferences. Journal of Personality, 79(2), 223–258.

Rosengren, K. E. (1974). Uses and gratifications: A paradigm outlined. The uses of mass communications: Current perspectives on gratifications research, 3(1), 269-286.

Rubin, A. M. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37-51.

Rubin, A.M. (1984). Ritualized and instrumental television viewing. Journal of Communication, 34(3), 67-77.

Schutte, N.S. & Malouff, J.M. (2007). Dimensions of reading motivation: Development of an adult reading motivation scale. Reading Psychology, 28, 469–489.

Shin, D.H. (2010). Understanding e-book users: Uses and gratification expectancy model. New Media & Society, 13(2), 260–278.

Stephens, J. (2007). Young adult: A book by any other name...: Defining the genre. The Alan Review, 35(1). https://doi.org/10.21061/alan.v35i1.a.4

VanderStaay, S. (1992). Young-adult literature: A writer strikes the genre. The English Journal, 81(4), 48–52.

Wu, J.H., Wang, S.C., & Tsai, H.H. (2010). Falling in love with online games: The uses and gratifications perspective. Computers in Human Behavior, 26(6), 1862-1871.
Earliest seminal applications to motivations for watching TV
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