UNC-TV 2016 Media Kit

WE EMPOWER OUR COMMUNITIES THROUGH OUR CONTENT

WE REACH A UNIQUE, HIGH-QUALITY AUDIENCE

UNC-TV REACHES VIEWERS WHO ARE:

99% OF HOUSEHOLDS WITH TELEVISION IN

NORTH CAROLINA

Well-educated, influential, active and affluent

We believe in balancing quality national programming with quality North Carolina original programming

UNC-TV along with its partners, produces more than 325 hours of original North Carolina programming annually, making it a leader in the public media industry

Homeowners, involved in politics, civic issues and volunteer work

Involved in purchase decisions at their jobs

Community and opinion leaders

Selective and loyal – most viewers count on PBS to be their source for news, education and entertainment

OUR AUDIENCE OF INFLUENCERS IS POWERFUL AND VAST

In 2016 we launched the North Carolina Channel, which focuses on content specific to our state

WE ARE

NORTH CAROLINA

PUBLIC MEDIA

We regularly host screenings and community engagement events

OVER 5 MILLION HOUSEHOLDS

Media has the power to change lives,

but public media has the responsibility to change lives for the better

Our TV viewing audience represents North Carolina residents, as well as residents of Hampton Roads in Virginia and the Myrtle Beach and Spartanburg areas of South Carolina

UNC-TV reaches an average of 1,018, 013 viewers per week, representing 22 percent of the total, statewide market

WE ACTIVELY ENGAGE OUR LOCAL COMMUNITIES

For more than 60 years, UNC-TV has delivered unique programs and public media services, providing people of all ages with enriching, life-changing content

We reach a dynamic cross-section of ages, economic levels and educational and ethnic backgrounds

UNC-TV reaches broadcast, cable, digital and satellite users.

We are the largest nonprofit membership organization in the state with more than 80,000 donor households

More than 4,000 individuals volunteer for our on-air fund drives and community activities

WE ARE NORTH CAROLINA'S STATEWIDE PBS NETWORK

Today, UNC-TV is a statewide public media network with four digital services, an engaging website, informative email newsletters and active social networking profiles

More than 2,500 families in North Carolina are members of UNC-TV's Kids Club

PBS sets the standard of quality media and is seen as an excellent use of tax dollars, second only to military defense

70% of PBS viewers feel that companies choosing to support PBS have a commitment to quality and excellence

71% of parents would buy a product from a sponsor of PBS KIDS programs

WE DELIVER QUALITY CONTENT

North Carolina Original Programming

National Programming

BBC WORLD NEWS, PBS NEWSHOUR and NOVA were among the top 10 TV media watched by opinion leaders

LIFE-CHANGING MEDIA

SIGNAL COVERAGE

BROADCAST

SPONSORSHIP

PLEDGE PARTNER

SPONSORSHIP

WE PROVIDE AN UNMATCHED SPONSORSHIP ENVIRONMENT

STATEWIDE COVERAGE

2016

SPONSOR-SPECIFIC PROGRAMMING

UNC-TV is clutter-free, averaging five non-programming minutes per hour with an average of three local sponsors per program (cable and commercial networks average 12-16 non-programming minutes per hour)

15-second spots identify UNC-TV’s broadcast sponsors

On-air spots are placed at the front and back of a program; programs are not interrupted

Rates vary by daypart or genre; minimum $2,500 investment

We provide industry exclusivity for each program broadcast

CORPORATE

HALO EFFECT: PBS SPONSORSHIP DRIVES POSITIVE PERCEPTION

89% of consumers are likely to switch from one brand to another, about the same price/quality, if the other brand is associated with a good cause

We design your sponsorship options so that our audience remembers your spots versus just seeing them

74% say PBS sponsors provide a valuable public service

SPONSORSHIP

76% of viewers say that companies choosing to advertise on PBS have a commitment to quality and excellence

Our four digital channels offer distinct program schedules

24 hours a day

64% of viewers say the advertising on PBS is more trustworthy than on other networks

• UNC-TV The PBS & More Channel

• UNC-KD The Kids Channel

• UNC-EX The Explorer Channel

• The North Carolina Channel

unctv.org @unctv /unctv

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JOIN OUR COMMUNITY

BECOME A UNC-TV CORPORATE UNDERWRITER

CONTACT: 1-866-779-0010 or corpsupport@unctv.org

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SUPPORT UNC-TV

YOU WON'T JUST BE SEEN,

YOU WILL BE REMEMBERED

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UNC-TV Produced:

http://unc.tv/unctv-produced

Agency Produced:

http://unc.tv/agency-produced