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But how does that make you feel? Errrhh I dunno, ask the computer!

I'M AFFRAAID!!!!

But... wait... why am I afraid again?

RATIONALITY-BASED PROTECTIONS

"RILEY’S" EMOTIONAL JOURNEY

Behavioural economics and deviations from rationality

Law, emotions and the separation from cognitive processes

Some examples?

Damian Clifford

(FWO Aspirant - KU Leuven Centre for IT & IP Law)

@damicli

DID I ASK FOR

THE GUM COMMERCIAL?

Real-time targeting based on emotion

Retrospective advertising adjustments

I don't know.

It's probably not important.

Hey, guys?

What's pub-er-ty?

Of course your tiny brain is confused. Guess I'LL just have to dumb it down to your level!

The aligning of the data protection and consumer protection policy agendas

Rationales for consumer policy inherent risk and cost-benefit analysis.

More risk-based approach in the GDPR.

Tangible and intangible harms... Emotional harm?

‘INSIDE OUT’ IN THE INTERNET OF EMOTIONS

Does the use of motion detection technology for commercial purposes raise fundamental concerns?

Autonomy?

Rationality?

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