1
Grill Together
Annexure
Financial Postion
Facts and Figures
After survey conduction
Break-even analysis
Average selling price per unit: Rs 60,000
Average cost of each unit: Rs 50,000
Gross profit margin: 17%
Fixed costs: Rs 5,200
Sales to break even: Rs 31,200
Number of unit sales to break even: 1
END
Bostan Cinsuting Group
(BCG Matrix)
According To this matrix we as an initiations lie in the question mark product that states
Assement of Risk
SWOT Aanlysis
Target Market
STRENGTH
1. Innovative and only producer
2. No competitors
3. Offering variations
4. Ability to sell an product online
5. Customized products
6. Food preparing item
7. Culture necessity
8. Durable product
9. One time buying
OPPORTUNITIES
1. To target restaurants and families
2. Acquisition of market share
3. Affiliate public relations with related vendors
4. Expansion of business
WEAKNESSES
1. Steal is quite expensive
2. Limited flexibility in pricing
3. Limited startup costs
4. Transportation costs
THREATS
1. There could be origin of competitors
2. Increases in price inputs can cause upward pricing of the grill.
- Niche Market.
- Outdoor Cafes & Restaurants.
- Families With Lawns in their home.
- Other investors.
- Islamabad and Rawalpindi.
4P's
Product: 6 Sided Grill Promising best quality fabulous food result , reducing cooking and one time investment.
Place: Twin Cities and expanding.
Price: Niche Target market Rs 60000.
Promotion: Social media ,word of mouth Bill Boar and other public relation means.
Industrial Analysis
Economy.
Culture.
Technology.
Legal.
Mission Statement.
By initially introducing an innovative form of quality grills and reliable services, our mission is to establish a stable and competitive position in the market, changing the idea of present BBQ styles into more exciting and thrilling fashion. In order to promote the BBQ culture of Pakistan where friends and family can sit together and enjoy more items of food in a nick of time.
Introduction
Six Sided Grill
Platform of ' Grilling Together'
Best Quality Steal.
Detachable Wooden Table.
Fully Customized.
Aim to promote the culture of Pakistan
Market Gap
Grill Six