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Social conformity
2
Sprawling on the fringes of the city
In geometric order
An insulated border
In between the bright lights
And the far unlit unknown
Growing up it all seems so one-sided
Opinions all provided
The future pre-decided
Detached and subdivided
In the mass production zone
Nowhere is the dreamer
Or the misfit so alone
Subdivisions
In the high school halls
In the shopping malls
Conform or be cast out
Subdivisions
In the basement bars
In the backs of cars
Be cool or be cast out
Any escape might help to smooth
The unattractive truth
But the suburbs have no charms to soothe
The restless dreams of youth
Drawn like moths we drift into the city
The timeless old attraction
Cruising for the action
Lit up like a firefly
Just to feel the living night
Some will sell their dreams for small desires
Or lose the race to rats
Get caught in ticking traps
And start to dream of somewhere
To relax their restless flight
Somewhere out of a memory
Of lighted streets on quiet nights
When a person changes the way they act or
think as the result of the pressure of a group,
they conform.
Solomon Asch
Famous psychologist
Salomon Asch tried to
understand the effects
of social pressure on
the conformity of individuals in the 1950's.
He conducted an experiment
on 50 male college students which involved a vision test.
SUPPORT
PRIVACY
SIZE
DIFFICULTY
STATUS
Factors decreasing conformity
Factors increasing
conformity
Explanation
Subjects gave two main reasons for conforming
to the majority:
1. They think the group is wrong but want to fit in (normative pressure).
2. They think the group is more informed than
they are (informational pressure).
Example of informational pressure: Lining up at a cue without being sure you are a the right place
Example of normative pressure: Smoking as a result of peer pressure
Activity
1. Form groups of 3.
2. Brainstorm to find a concrete example of the two types of pressure that lead people to conform (informational and normative).
3. Using your cellular phones, tablets or computers, find images that illustrate the examples found at point 2.
4. Send these images to the teacher by email and we will collectively try to associate the images with a type of pressure that leads people to conform.
Results
The subjects conformed to the incorrect majority 32% of the time during the critical trials.
75% of the subjects conformed at least once to the incorrect majority during the critical trials (meaning 25% did not conform).
With no confederate pressure, less than 1% of subjects gave the wrong answer.
Social conformity
Procedure
All confederates first agreed on which answers they would give during the trials.
18 trials were conducted with the same subject, 12 of which involved the confederates giving the wrong answer.
Conformity
Rush - Subdivisions
C
S
design by Dóri Sirály for Prezi