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Develop visuals that represent our client positively

Develop a character that represents how we want people to view HR & Payroll

Humanize the character

and make it more palatable for consumers

Develop a warm lead-in to initiate conversation with potential clients

Develop a presence by

changing industry

vernacular

A brand with legs allows for robust collateral in the future and an array of marketing opportunities

The #1 goal…

Business Cards

Website

Don't scare people!

Harris was born!

Brand Standards

Just what does Harris represent?

Online +

Offline

www.employeressentials.com

HARRIS was born...

Past Perspective

We're not innovative...

Past, Present + Future Brand Perspective

How We Do It

Indulge the senses.

Studies show that there is a direct link to the five senses and how they effect human memory and emotion, and can greatly enhance one’s engagement with a brand (offline and online). Indulging the five senses also increases the likelihood of advocacy and stronger business results. In the world of business, connecting at an emotional level is key to brand loyalty, and catering to the five senses is often the missing ingredient to capturing hearts.

We're not innovative...

We're not a premier agency...

We are grounded.

We’re not a premier agency.   We don’t consider ourselves to be first in position, rank, or importance, and we’re not spending anyone’s money trying to achieve such status.

We are grounded. We are centered with an unpretentious approach.  We are realistic and balanced with strong principals and a keen understanding that there are many ways to have an impact.

We are meme.

Experience Gained

Combined Experience

Expertise to Share

branding

strategy + idea development

co-marketing

creative services

digital + social media

live activations

32 Years of Marketing, Sales, and Success

cultural intelligence

We are disruptive.

We’re not innovative. We’re not trying to do the same thing better nor are we trying to trump the thinking of our peers and teachers in the marketing industry.

We are disruptive. We aim to interrupt our notions of how marketing should be done and investigate ways of how marketing could be done to achieve new…and possibly!...better results.

We're not results-oriented...

We are effective.

We’re not results-oriented and feel the phrase is pointless. Every business partner you engage should be looking for results. The question we ask is, are the results effective in accomplishing our objectives?

And so, we aim to be effective. We are looking to make a real and positive impact on every project we touch. In fact, if we feel we cannot be effective with the results we seek, we will decline an assignment.

Harris is the HR and Payroll monkey

on the backs of today's small

business owners

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