Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Rhetorical Triangle
64
My powers to regenerate might be top secret by my ability to re-energize is simple. Milk has protein to
help build muscle and a unique mix of nutrients to help you refuel. So, eat right, train hard and drink lowfat milk. That’s just common mutant sense.
Ethos and Pathos
Ethos
Rhetorical Triangle
Greek word – means “character”
Authority (relative to the speaker)
Trust/Credibility (to the audience)
Reputation or Expertise (relative to the topic)
Ethos – Trust/Credibility
“Credibility speaks to a writer's honesty, respect for an audience and its values, and plain old likeability” (59).
- Everything’s An Argument
Aristotle
Pathos
- Greek word for “suffering,” “experience,” form of the word “pathetic”
- Appeal to audience’s emotions
- Allows audience to relate to writer’s point of view (EA – “Build Bridges”)
- Sustain an argument
- Humor
Reputation/Expertise
Pathos
Humor
From the audience’s point of view.
Ethos – Trust/Credibility
Ethos - Authority
- Organizational authority
e.g. CEO, manager, supervisor
- Political authority
e.g. president, political leader
- Religious authority
e.g. priest, pastor, nun
- Educational authority
e.g. principal, teacher, professor
- Elder authority
e.g. anyone who is older than us
- Just by speaking
Appeal to Audience’s Emotions
Expertise in Writing
- Authority
- Personal experiences
- Research – show your
sources through citations
Humor
My powers to regenerate might be top secret by my ability to re-energize is simple. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So, eat right, train hard and drink lowfat milk. That’s just common mutant sense.