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SNS전략과 카카오톡

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qsim tech

on 14 October 2013

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Transcript of SNS전략과 카카오톡

심규병 : qsimtech@gmail.com
Age Groups
SNS 전략시대
Gender!
The average gender distribution is
49.7% male
,
50.3% female.

have more female than male users.

Facebook
(1100만명)
Kakao Story
(4000만명)
정보통신정책연구원 SNS이용현황 보고서 2013/4/30

The more tech-focused sites
have more male users than female.
55% of Twitter users are 35 or older.
Kakao Story users are all age.
65% of Facebook users are 35 or older.
Not just for the young!
Facebook and Twitter
have the same gender
distribution: 40% male,
60% female.
Each site has a different gender distribution
Career Fields
How did Social Networking start & How did it change?
Here to stay?
blogger
social media specialist
online community manager
brand manager
social media marketing manager
Yes. As the internet & technology expands so will social networking.

What do you think?
Nowday, Mobile
can be
Realtime!!
Social Networking Basic Elements
Social Networking Types
Pros!
Growth Hacking



Social networking has affected our society and influenced today's generation.
소셜 네트워킹은 오늘날의 우리 사회 세대에 영향을 미쳤다.
Attention, Attraction, Affinity, Audience and Action
관심, 흥미, 선호도, 대상 및 행동
5 A's
Conclusion
결론적으로 소셜 미디어는 우리 사회가 소통하는 방식을 변경했습니다.
그것은 누구나 사용할 수 있습니다. 일자리를 창출하고 더 가까이 함께 다양한 관계의 친근한 구성원을 만들어 왔습니다. 전체 소셜 네트워킹은 우리 사회와 현재 세대를 변경하고 있습니다.
- 진화하는 SNS
카카오스토리- 사용행태

카카오스토리- 사용행태

카카오스토리- 사용행태

Unique
Realtime
Easy going
Conclusion
light prosumer
homo mobilians
chian reaction
evaporate
잘듣고
정의하고
측정하고
우선시하고
발전시키고
관리하고
참여하고
배우고
FaceBook EdgeRank
Affinity, Weight, Time Decay
선호도, 중요도, 생성시간
Google PageRank
PR(A) = (1-d)/N + d (PR(T1)/C(T1) + …
+ PR(Tn)/C(Tn))
전체 페이지의 PageRank를 합산한 값이 1.
매개의 4가지 유형
(4 Types of Mediation)

창조(Creation)
재창조(Recreation)
복제(Replication)
소비(Consumption)
Full transcript