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COVERT
what is?
Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels.
ADVERTISING
What is meant by covert advertising
The new section primarily evolves around advertising disguised as editorial copy in papers and magazines. Laudatory media coverage of a new car model resulting from a secret agreement between the journalist and the car producer rather than independent research constitutes a clear-cut example of covert advertising. The word ‘advertisement’ should appear in close connection with the article so that readers are not left in doubt as to the article’s contents.