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content theory about

abraham maslow's hierarchy of needs

of needs

*First level, physiological needs

*Second level, safety needs

*Third level, belonging needs

*forth level, self-esteem needs

*Fifth level (top-level), self-actualization needs

A Classification of motivation theories

content vs process

*CONTENT THEORIES DEALS WITH "WHAT " MOTIVATE

PEOPLE & ITS CONCERNED WITH INDIVIDUAL NEED AND GOALS.

*PROCESS THEORIES DEALS WITH "PROCESS" CONCERNED

WITH "HOw" MOTIVATION OCCURE

Motivation is the answer to the question

" Why we do what we do "

"P"

"m"

motivates

motivator motivates the person

It is one of the most important duty

of an entrepreneur to motivate people.

Motivating people with visionary and

shared goals is more favorable than

motivating with tactics.

" The process that account for an

individual's intensity, direction and persistence of effort toward

attaining a Goal "

Motivation

is derived from Latin word

which mean

" Movere "

" to move "

cONCEPT OF MOTIVATION

* A need must be felt by an individual in such a

way that it drives him/her to satisfy it.

*peoples behavior is determine by what motives them

their performance is a product of both ability level

& motivation.

ONCEPT OF MOTIVATION

* A need be felt by an individual in such a

way that it drives him/her to satisfy it.

*Needs: a physiological or psychological

imbalance leads to the creation of needs.

*Motives: propel individual to attain their

goals or satisfy their needs

m

wHAT IS MOTIVATION

A Classification of motivation theories

content vs process

Alderfer's ERG Theory

motivation theories classified into two different perspectives.

*CONTENT THEORIES DEALS WITH "WHAT " MOTIVATE PEOPLE & ITS CONCERNED WITH INDIVIDUAL NEED AND GOALS.

*PROCESS THEORIES DEALS WITH "PROCESS" CONCERNED WITH

"WHO" MOTIVATION OCCURE

* Physiological and safety needs are merged in

"Existence Needs "

* Belonging needs is named as "Relatedness Needs"

* Self-esteem needs & Self-actualization are merged "Growth Needs"

TIVATIOn

" to move "

is derived from Latin word which mean

Motivation

" The process that account for an individual's intensity, direction and persistence

of effort toward attaining a Goal "

ontent theory about

abraham maslow's hierarchy of needs

of needs

M

otivator

motivates the erson

P

....

It is one of the most important duty of an entrepreneur to motivate people. Motivating people with visionary and shared goals is more favorable than motivating with tactics

*First level, physiological needs

*Second level, safety needs

*Third level, belonging needs

*forth level, self-esteem needs

*Fifth level (top-level), self-actualization needs

Motivation is the answer to the question

" Why we do what we do "

"P"

"m"

motivates

wHAT IS MOTIVATION

EXPECTANCY : E ->P THE BELIEF OF THE PERSON THAT HER/HIS

EFORT (E) WILL RESULT ATTAINMENT OF DESIRE PERFORMANCE

(P) GOALS.

& VALENCE

INSTRUMENTALITY P->R

THE VALUE OF THE REWARD ACCORDING TO THE PERSON.

needs of affiliation

the person who have a high need

for affiliation needs harmonious relationship with people

needs of power

the person who have a need

for power wants to direct

command other people

need of power

the person who have a need for

power wants to direct

command other people

Goal theory

setting specific goals

the goals that are hard to achive

the person who have

higher needs for

achievement seeks

achievement &tries

at attain challenging

goals.

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