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content theory about
abraham maslow's hierarchy of needs
of needs
*First level, physiological needs
*Second level, safety needs
*Third level, belonging needs
*forth level, self-esteem needs
*Fifth level (top-level), self-actualization needs
A Classification of motivation theories
content vs process
*CONTENT THEORIES DEALS WITH "WHAT " MOTIVATE
PEOPLE & ITS CONCERNED WITH INDIVIDUAL NEED AND GOALS.
*PROCESS THEORIES DEALS WITH "PROCESS" CONCERNED
WITH "HOw" MOTIVATION OCCURE
Motivation is the answer to the question
" Why we do what we do "
"P"
"m"
motivates
motivator motivates the person
It is one of the most important duty
of an entrepreneur to motivate people.
Motivating people with visionary and
shared goals is more favorable than
motivating with tactics.
cONCEPT OF MOTIVATION
* A need must be felt by an individual in such a
way that it drives him/her to satisfy it.
*peoples behavior is determine by what motives them
their performance is a product of both ability level
& motivation.
motivation theories classified into two different perspectives.
*CONTENT THEORIES DEALS WITH "WHAT " MOTIVATE PEOPLE & ITS CONCERNED WITH INDIVIDUAL NEED AND GOALS.
*PROCESS THEORIES DEALS WITH "PROCESS" CONCERNED WITH
"WHO" MOTIVATION OCCURE
ontent theory about
abraham maslow's hierarchy of needs
of needs
M
P
....
EXPECTANCY : E ->P THE BELIEF OF THE PERSON THAT HER/HIS
EFORT (E) WILL RESULT ATTAINMENT OF DESIRE PERFORMANCE
(P) GOALS.
& VALENCE
INSTRUMENTALITY P->R
THE VALUE OF THE REWARD ACCORDING TO THE PERSON.
needs of affiliation
the person who have a high need
for affiliation needs harmonious relationship with people
needs of power
the person who have a need
for power wants to direct
command other people
need of power
the person who have a need for
power wants to direct
command other people
Goal theory
setting specific goals
the goals that are hard to achive
the person who have
higher needs for
achievement seeks
achievement &tries
at attain challenging
goals.