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Product Service Management

Pricing

Involves obtaining, developing, maintaining, and improving a product or service

Involves the determining and adjusting of prices to maximize returns and meet customers 'perceptions of value

Selling

Channel Management

The Six Functions of Marketing

Involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

A process by which a producer or supplier directs marketing activity by involving and motivating parties compromising its channel of distribution.

Marketing Information Management

Involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions.

Promotion

Promotion is needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.

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