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Involves obtaining, developing, maintaining, and improving a product or service
Involves the determining and adjusting of prices to maximize returns and meet customers 'perceptions of value
Involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities.
A process by which a producer or supplier directs marketing activity by involving and motivating parties compromising its channel of distribution.
Involves gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions.
Promotion is needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.