The Play Exchange_Crowdsourcing

The Play Exchange

Crowdsourcing for Policy Innovation

Why use Crowdsourcing?

• Process of obtaining needed ideas, services, or content by soliciting contributions from a large group of people, especially from an online community, rather than from traditional approaches.

• Opens up a new mechanism for citizen engagement by drawing from the broadest set of ideas.

• Facilitates a more collaborative process, and by its very nature, fosters innovation.

What:

• National competition to seek out the best ideas to get Canadians active.
• Crowdsourcing of ideas through the TPX website and interactive engagement.

Why:

• Paradigm shift in how to engage Canadians.
• Unique lever to engage broadly and with non-traditional partners.

How:

• Project designed to amplify reach of competition
• Communication and marketing - traditional (e.g., TV commercials) and social media.
• Open pipeline of investable ideas.
• Judges and voting allowed for a collection of a broad range of ideas and identified national/regional priorities.

Prize:

• $1 million in Gs & Cs funding from the Government of Canada as an incentive for participation.

By the numbers...

The Innovation of TPX – How we did it

Unique Collaboration

• Partners targeted for their assets and expertise.

• Key areas of expertise leveraged:
• Branding
• Marketing and public relations
• Networks
• Business planning

Data Highlights

Looking to the Future

TPX Winner Announcement

• The majority of submissions focused on physical inactivity followed by unhealthy eating.

• Data mining provided insight into new investable projects beyond the six finalists.

• Analysis of data provides a picture of national and local level of interest in healthy living

• Approach opened a new way of citizen engagement for which the Agency can better respond to the needs of Canadians.

• Generated significant interest - others want to know how TPX was put into action.

• Partnerships lent legitimacy to Agency and facilitate descision-making process.

• Working with PCO Innovation Hub and other departments on:
• Future "grand challenge" concepts
• Outcomes Platform
• Use of incentives