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Whether it's sports, politics, or entertainment, the prosumer is always on the look out for what's next. With the use of the internet the prosumer can share what they have made with virtually anybody on earth.

THE PROSUMER: A CREATOR IN ALL OF US

More often than not this cycle is repeated until they run the story into the ground. With the explosion of information in the internet era information and content have become valueable. Content farms like Buzzfeed, and The Huffington post run solely on this process.

What is a prosumer?

A prosumer is a person who consumes and produces media. The term is derived from the dot-com era term prosumption, which refers to production by consumers. To fully understand this concept we must first learn about Marshall Mcluhan, and the global village.

First they observe somehting happen in the media.

The prosumer's main means of sharing their content is the internet. They use apps, and websites, like reddit, instagram, facebook, twitter and tumblr, to give their own opinion and see what others are thinking

For example Meek Mill releases a video of him calling out drake for having a ghost writer.

Marshall McLuhan

So what exactly does a prosumer do?

Marshall McLuhan was a Canadian philosopher of communication theory and a public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.

We are all living in a global village.

Global Village is a phrase coined by Marshall McLuhan to describe the world that has been “shrunk” by modern advances in communications. McLuhan likened the vast network of communications systems to one extended central nervous system, ultimately linking everyone in the world.

Once a prosumer has seen/ heard about something on the internet or television, they creat images, videos, memes, and articles that share their ideas and opinions about what has just happened.

And of course advertising and news agencies are always on the look out to see what gets people interestes. If tweets about Manny Pacquiao vs Floyd Mayweather are blowing up then, it will be used to endorse products and we'll here about it in the news.

As you can see, there is a trickle down of information. then once it has been spread to the masses people share their thoughts and opinions on the matter across various forms of social media.

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