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Whether it's sports, politics, or entertainment, the prosumer is always on the look out for what's next. With the use of the internet the prosumer can share what they have made with virtually anybody on earth.
More often than not this cycle is repeated until they run the story into the ground. With the explosion of information in the internet era information and content have become valueable. Content farms like Buzzfeed, and The Huffington post run solely on this process.
First they observe somehting happen in the media.
The prosumer's main means of sharing their content is the internet. They use apps, and websites, like reddit, instagram, facebook, twitter and tumblr, to give their own opinion and see what others are thinking
For example Meek Mill releases a video of him calling out drake for having a ghost writer.
So what exactly does a prosumer do?
Once a prosumer has seen/ heard about something on the internet or television, they creat images, videos, memes, and articles that share their ideas and opinions about what has just happened.
And of course advertising and news agencies are always on the look out to see what gets people interestes. If tweets about Manny Pacquiao vs Floyd Mayweather are blowing up then, it will be used to endorse products and we'll here about it in the news.
As you can see, there is a trickle down of information. then once it has been spread to the masses people share their thoughts and opinions on the matter across various forms of social media.