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ATL & BTL MARKETING
150
Transcript
EXAMPLES OF BTL
WHAT IS ATL?
EXAMPLES OF ATL MARKETING
- Direct mails
- Sponsorship
- Public Relations
- Sales Promotion
- Direct marketing
Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers.
What is "THE LINE" ?
- Billboards
- Television
- Radio
- Digital Marketing
- Newspapers
WHAT IS BTL ?
The terms "below the line" promotion or communications, refers to forms of non-media communication, even non-media advertising.
SHIBUYA CITY, TOKYO
THROUGH THE LINE (TTL) MARKETING
CONCLUSION
- An advertising strategy involving both above and below the line communications in which one form of advertising
BTL
ATL
WHAT IS MARKETING?
SPONSORSHIP
- Target consumers
- Less expensive
- Immediate response
- Wider range of consumers
- Expensive
- No immediate response
KIA MOTORS (SURREY)
The action or business of promoting and selling products or services, including market research and advertising.
SALES
PROMOTION
TYPES OF
MARKETING
BTL ( BELOW THE LINE)
MARKETING
ATL (ABOVE THE LINE)
MARKETING
Both ATL and BTL are used to target audiences of a specific range in the best possible way depending on the nature of the product.
RED BULL CAMPAIGN
ATL-
BTL/TTL-
ATL & BTL MARKETING
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