Despicable Me

Despicable Me

Spin Offs

In Despicable Me there are things called 'Minions'. They became so popular that a spin off called 'Minions' was made. This means more films can be made out of the idea Despicable Me, meaning the film industry who created the films are getting the most out of the idea and will have a larger audience as more films are being made.

Music

Toys

Food

In Despicable Me 2 'Happy' by Pharrell Williams is featured and this song was released before the film, and as he is a popular artist this brought alot of attention to the somg. This attention meant that Despicable Me 2 got more advertisement as the song was tagged as being made for the film. Also the theme song 'Despciable Me' became a popular song from the film meaning a wider audience were aware of the films.

There are alot of food companies who've paired with Despicable Me to create new products. For example Haribo, who created new bag of sweets shaped like minions. Also McDonalds included Despicable Me toys in their happy meals. This synergy means that the products will bring in Despicable Me fans and make them more appealing. As the film is aimed at children, the food products tend to be also aimed at children. Also it tends to be on junk food, as it is easier and cheaper to produce. Synergy of food and the film is also seen in cake boxes and even in bakery made cakes, again making them more appealing to children and making them more selleable.

Brands like Argos, Toys'r'us and Debenhams make Despicable Me based toys aswell as things for your home like bed sheets and lamps. Like other synergetic features of Despicable me, this joining of it with toys means merchandise is available for fans of the film, and means a type of toy that might not have been bought before is now more appealing. The toys differ in a large variety, varying from stickers to plush toys, keyrings and phone cases, meaning the products are more likely to be in a wider range of shops from large brands to a individual shop

Clothes

Brands like Primark, Tesco's and Asda paired with Despicable me to create tshirts and trousers with the brand on it and the characters in the film. The clothes are mainly childrens size as these products aee aimed more at the main audience of Despicable Me. There are also minion onsies which are adult sizes, aswellas minion costumes being widely available, as these character were a major part of the film, so obviously these have fans from all ages.