Merck

Merck

The Pharmaceuticals Industry

Weaknesses

Vision:

• Need more market share
• Potential change in relations with buyer power
• Dividend yield slightly lower than avg : 3.14% vs 3.3%
• Need to diversify

To make a difference in the lives of people globally through our innovative medicines, vaccines, and animal health products. We are committed to being the premier, research-intensive biopharmaceutical company and are dedicated to providing leading innovations and solutions for today and the future.

Strengths

Business Strategy

• 1st runner's advantage: Keytruda
• Recent changes in business strategy: Specialized Care
• Good Reputation with investors