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Be The Best Of The Alternatives

Where are we now?

Learn from Wayne Gretsky

What values should we represent?

ServiceSeeking.com.au

For Businesses

For Customers

Be Passionate

Show Leadership

Create a website which changes lives

Better than directories, Google Adwords & word of mouth

More relevant that a Google Search

Communicate Our Passion To Staff,

Customers & Businesses

Let's kill the Yellow Pages

As safe & trustworthy as a referral from a friend

Set goals which:

help customers get their work done

help businesses market themselves

Largest pool of work online

Some rules to live by

Easier than calling around

Be accountable to ourselves

& our customers

Geniunely improve the lives

of customers & businesses

Easy for businesses to assess ROI

Develop & Speak With A Clear Corporate Voice

Strengths

Weaknesses

Convey a Sense of Community

Innovative & best in class

• No one knows about us

• System is too complicated

• Don't speak to our customers

• Crap SEO

Helpful

• A unique concept that connects customers & businesses "flipping the ring around upside down"

• Experiencing continuous growth

• Good distribution through TrueLocal

• Already receiving good media coverage across different domains (TV, print, online)

• Great customer service

Opportunities

Threats

  • Referrals
  • Status Quo
  • Competitors like ServiceCentral and Google
  • Low quality businesses spoil the marketplace

A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.

Ie let's anticipate how people will be buying and selling services in the future and innovate

• The chance to become a household name

• The chance to claim the space

• Only 1 in 100 businesses who advertise with the Yellow Pages know about us

  • Only 0.2% of the Australian population have posted a job

You miss 100% of the shots you don't take.

We have to take some risks, make mistakes, but we need to try different things to get it right

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