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Analyze the Artifact
George W. Bush -- Post 9/11 Speech
Functions Served by the Ideology
Formulate Ideology
Suggested Elements
Present Elements
Ideology is a pattern of beliefs that determines a group's interpretations of some aspect(s) of the world.
These beliefs reflect that group's fundamental social, economic, political, or cultural interests. There are multiple ideologies exist in any culture.
Ideological criticism is a form of rhetorical criticism concerned with critiquing artifacts for the dominant ideology they express while silencing opposing or contrary ideologies by not representing them
FOUR STEP PROCESS:
1. Select an artifact
2. Analyze the artifact
3. Formulate a research question
4. Write the essay
Virtually any artifact can be used for this method because ideologies exist everywhere.
- Hegemony
- Structuralism
- Marxism
- Deconstructionism
- Postmodernism
- Cultural Studies
- Articulation
- Feminism
What is the ideology manifest in
this artifact?
Who are the groups or voices who are represented, served, or favored in
this ideology?
What are the implications of the ideology for the world in which it will participate?
Four Steps:
1. Identify any present elements
2. Identify any suggested elements
3. Formulate an ideology
4. Identify the functions served
by that ideology