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When information comes into our memory system (from sensory input), it needs to be changed into a form that the system can cope with, so that it can be stored.
1. Visual (picture)
2. Acoustic (sound)
3. Semantic (meaning)
Most adults can store between 5 and 9 items in their short-term memory.
Information can only be stored for a brief duration in STM (0-30 seconds), but LTM can last a lifetime.
Refer to getting information out storage
STM is stored and retrieved sequentially.
LTM is stored and retrieved by association.